Bolder Industries
Bolder Industries had recently built a dedicated plant that recovers the critical ingredients in used tires for reuse in many core industrial processes. Their lead product was Bolder Black, a sustainable alternative to virgin carbon black. The complexities of the process and product made the business opportunity challenging to communicate to potential investors and industry clients.
After reviewing technical industry documents and extensive company PowerPoint presentations, I facilitated working sessions with the key stakeholders. Those insights led to new sales, marketing, and investor packets built around a simple operational diagram.
The company is thriving and recently closed 80 million in new investment.
Tom effectively put together a sales deck in a matter of days, on an industry he had little to no knowledge of, that we incorporated in all our presentations from Fortune 500 companies to investors. He collaborated effortessly with every level from CEO to our manufacturing team. Tom made our product and process simple and intuitive for our customers to understand and want to buy. - Head of Sales, Darren Slattery
The diagram shows the materials reclaimed in Bolder Industries' proprietary process. Below are additional examples of support pages that helped simplify a highly technical story.
